Infralobo

THE WORLD’S FIRST SMART RESORT WAS BORN HERE

A new route. A visionary organization. And an example to replicate.

“… everything in life is made of people. We have to be able to find the best, those with the eccentricity and profile to find the right message for our project.”

Carlos Manso

Infralobo’s Chairman

The Challenge:

THE BATTLE BETWEEN MACRO AND MICRO

From a vision to the details: the balance of a branding strategy that brought community and technology together, piece by piece.

Between the tradition of the territory and the technological vanguard, Infralobo trusted the Creative Clan to design a future where every innovation was indispensable in building a sustainable legacy. Communicational adaptability guarantees quality services to the resort’s inhabitants, speed of response, and a continued effort to improve and optimize resources. This is a process of building a global vision with local roots: piece by piece.

The Solution:

MASTERING THE SMART FUTURE

B16 translated innovation into emotion, creating narratives that brought the work of Infralobo closer to the inhabitants that the municipal company serves. It took a deep understanding of the bureaucratic, technological and, above all, human reality to create a lasting but moldable solution. Each piece of communication reveals our commitment: to make the abstract tangible, the idealistic real, and the future accessible.

Turning Vale do Lobo into Lego.

As a modular system, the communication concept at Infralobo was based on Legos: individual pieces, assembled to create a larger story.

A deep focus on a wide view.

The vision of the Smart Resort required careful steps to ensure that the concept was not just a slogan, but something built and validated with concrete actions and a strategy connecting services with the brand positioning.

The invisible becomes the feature.

The adaptation of the content was essential for the vision of Infralobo to be effectively communicated at each moment. The Creative Clan has produced events and multidisciplinary materials where data and services become simple, engaging stories. Each of them was a part in the humanization of Infralobo, connecting people, technology and territory.

Legacy and storytelling.

Between local narratives and global platforms, B16 has fostered stories that have expanded the reach of the Infralobo brand, consolidating it as a world reference in smart innovation and management.

Achiviements

+ 7

years of collaboration

From 2017 to the present day, Infralobo occupies a very special place in our portfolio, with a solid relationship and fruitful dialogue.

From grey to rainbow

We were able to implement a bold branding that transformed a grey company into an entity with international communication potential in terms of sustainability and innovation.

+ 300

presentations

The infographic video produced has been presented in hundreds of venues, events and communications in the sector. Infralobo is an example to follow.

+ 10

events

From the need, to the idea, to the concept, to production and post-production, we developed 10 events for Infralobo.

+ 100

news

Over the years, we have established strong relationships at a regional, national, and international level, publicizing content in various media.

+ 100

videos

Simple or complex productions. Documentaries, institutional, infographics, branding, shorts, entertainment… We have managed to produce all kinds of content in video format according to the client’s needs.

THE SAMURAI

What was once their battle, now is History.

Bruno

"I remember well the day I sat down for the first time at Infralobo to work on this challenge. I felt an endless stream of ideas flowing and the potential for communication was immediate. From the initial request to the results obtained, we took advantage of every opportunity that arose. The journey together is beautiful."

Bruno

Business Shogun

Marcelo

"There is no greater compliment to a work than to see it last over time, especially nowadays when they are rushed to be created, only to die shortly afterwards."

Marcelo

Visionary Sensei

SHARE YOUR IDEAS WITH THE CLAN

If we share the same path, why walk alone?
If we share the same principles, why not fight shoulder-to-shoulder?

(Seriously, send us any word. We promise to give you a swift response.)

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