Cacial
CELEBRATING THE PULP OF OUR LAND
With dedication, everything blooms.
The 60-year documentary is a notorious work. The Cacialda character is very funny. It has been a good partnership, an asset, with positive synergies. Our image has gained new life. On the digital level, it has improved immensely. Together with the decoration of the trucks, the fruit boxes in the supermarkets, we are on the right track."
Carlos de Oliveira
Production and Commercial Director
CACIAL
The Challenge:
Telling the story of a symbol of the Algarvians relationship with their land.
Translating decades of dedication into a contemporary and honest language.
CACIAL represents a deeply rooted heritage in the Algarve region: the citrus culture, the patient work of the land, and the empirical knowledge cultivated over generations. The challenge was not to create a story, but to celebrate the History that happens every season.
The mission, since 2021, has been to communicate the human dimension of the brand: the producers and workers, the knowledge, the commitment to quality. Taking a legacy of six decades beyond the established borders.
The Solution:
A narrative built from the roots
In a social context increasingly distant from the origin of products, CACIAL appears as a bridge between those who cultivate and those who consume.
B16 developed a narrative approach inspired by the brand’s relationship with nature and those who cherish it. Instead of overlapping ideas, we witnessed the daily work of those who preserve legacy and flavor in the same craft. CACIAL is a living organism, where the land is treated with time and attention.
The solution involved implementing and scaling a clear and honest communication system, valuing the product with creativity, and reinforcing proximity to different audiences.
Knowing where to step
Valuing what truly matters
During its different phases, the strategy focused on organizing the essence of the work done. CACIAL’s communication is close, transparent, and organic, perfectly aligned with the values shared by both the brand and the territory.
We made adjectives and nuances become concrete, so that our creations could take natural forms, soaked in the pulse of the stories that are part of the day-to-day of this company. We committed, in celebration of the 60 years of CACIAL, to squeeze the creative potential of this fruit venture: and so we did.
With the creation of Cacialda, a character rooted in tradition and maximized by modern technology, we approached generational symbology.
Giving shape to what is lived
The content was born from direct contact with CACIAL’s own rhythm. Each photograph, video, and word tried to respect the natural cadence of agricultural work and all the life that surrounds it. It was not about creating isolated pieces, but building a living body of communication. Able to adapt to different platforms without losing coherence or truth.
Video, photography, drawing, animation, presentation, postcard, and newsletter. All the content served, above all, to bring together: make visible the daily care, give face to those who work, and translate, in a simple way, what supports this brand for decades.
Growth with deep roots.
Since 2021, CACIAL’s communication has reached more than 50 countries, with a visible growth in website accesses, social media connections, and in the number of newer and older clients engaged in different communication dynamics.
Our joint journey has allowed the company to consolidate its presence and affirm its identity in an increasingly diverse and consistent way. More than immediate metrics, progress was felt in the clarity of the discourse, the reinforced trust with audiences and the ability of the brand to express itself naturally in different contexts.
Achievements
strategic coordination meetings
Essential moments of listening and alignment, where different perspectives crossed with a common goal: to respect the identity of CACIAL and make it grow sustainably. More than operational decisions, they were spaces for joint reflection and building lasting trust.
of editorial articles produced
The articles deepen topics, offer suggestions, and value the knowledge accumulated over the years. They functioned as a written memory of the brand, reinforcing its authority and bringing readers closer to the origin and knowledge that defines it.
photographs produced
Since 2021, a visual archive has been created that documents people, processes, and landscapes, offering the brand a solid basis to communicate with continuity and authenticity.
video assets created
Video became a natural extension of CACIAL’s narrative, allowing us to show gestures, rhythms, and voices that do not fit into words. These narratives gave movement to the brand and opened space for different levels of proximity with audiences of different formats.
of social media posts
Social networks functioned as a regular meeting place, where the brand was present, but without excess: close without artificiality. Each publication contributed to building a consistent relationship, based on sharing knowledge and CACIAL’s credibility.
of branded recipes developed
The recipes brought the product to everyday life, bringing the tree closer to the plate. They were a simple way to show versatility and tradition, reinforcing the emotional bond between the brand and customer.
short clips produced
The short clips condensed ideas and sensations, adapting CACIAL’s narrative to contemporary formats without losing depth. Small fragments that keep alive the thread we weave for the branding.
days of video production with interviews
These were days dedicated to attentive listening and recording of real testimonies. The work was done with respect, each hand and voice adding humanity to the project.
THE SAMURAI
What was once their battle, now is History.
"The creation of Cacialda was how to personify this cooperative: finding the human qualities, the legacy of the past, and the lightness of the present. The creative development for social media was challenging but enjoyable: finding the aesthetic, materializing, and synthesizing years of experience in iconic images."
Catarina Ramos
Aesthetics Alchemist
"Cacial is an example that all companies should follow. Not only for the legacy they have already left, but also for what they will continue to do. It was undoubtedly one of the biggest projects I worked on. It is impressive to see how the company lives and dedicates itself not only to the company itself, but also to each of the hundreds of people who work there, from the most recent employee to the oldest."
Gonçalo Neves
Visual_Wizard.mov
SEND A WORD TO THE CLAN
If we share the same path, why walk alone?
If we share the same principles, why not fight shoulder-to-shoulder?
(Seriously, our clan wanna meet you).
FOLLOW
THE CLAN
Want updates on our quests? An insight into our work life? A quirky meme exchange?
Follow us on all platforms.
