Allegedly, Bruce Lee once stated: “I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.”
While we are unable to confirm the direct quote, we do agree with it.
First, we listen with sincere attention. Then, we let disruption guide our imagination.
It is in the past that experience and patience are earned. Only through them can we create cause-specific strategies for the future.
Content is not a “thing” we create and abandon: it is a cause we fight for.
We aim to provide the change you wish to see in the world. We have the team, the tools, and the experience: what is the mission?
We are a clan of multidisciplinary creatives who identify with Bushido's values. We work together to strengthen the communication of companies that positively impact society.
We are a clan of multidisciplinary creatives who identify with Bushido's values. We work together to strengthen the communication of companies that positively impact society.
B16 defined its values according to the Bushido, "the way of the warrior", or the code of conduct and ethics of Japanese samurai.
This one set of principles equally advocates for ethics and culture to be the cornerstones for the life of those who choose to follow it. Although Bushido was originally developed for samurai warriors, many of its principles can be applied in everyday life.
Recognizing the importance and scope of these values, the B16 clan adapted them into their way of working.
A time-tested path.
An example to replicate.
A contemporary organization.
B16 defined its values according to the Bushido, "the way of the warrior", or the code of conduct and ethics of Japanese samurai.
This one set of principles equally advocates for ethics and culture to be the cornerstones for the life of those who choose to follow it. Although Bushido was originally developed for samurai warriors, many of its principles can be applied in everyday life.
Recognizing the importance and scope of these values, the B16 clan adapted them into their way of working.
A time-tested path.
An example to replicate.
A contemporary organization.
"Chu"
Loyalty
Samurai honor their commitments.
"Rei"
Resilience
Samurai fall only to practice how to stand up.
"Gi"
Dedication
Samurai do not yield once a mission is given.
"Jin"
Emphaty
Samurai use their skills with integrity and consciousness.
"Meiyo"
Ambition
Samurai crave challenges to test their skills.
"Makoto"
Respect
Samurai will fight to defend a cause they believe in.
"Yuu"
Courage
Samurai do what needs to be done.
A place where experience is shared and discipline is tested.
Or a blog, if you prefer
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If we share the same path, why walk alone?
If we share the same principles, why not fight shoulder-to-shoulder?
(Seriously, send us any word. We promise to give you a swift response).
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Loyalty is proof of personal, professional and social character.
Loyalty is assertiveness, trust and commitment: with colleagues and customers.
Loyalty is leaving no one behind.
Loyalty is honoring the Clan we choose to represent.
Loyalty is the pillar that supports true connections. It is more than a duty: it is a constant exercise of balance between the integrity of our actions and words. Being loyal is cultivating honesty and trust, allowing the roots of commitment to deepen in each relationship we decide to establish.
Respect upholds the samurai’s honour.
Respect calms and brings peace.
Respect illuminates the truth.
Respect adapts, without losing its essence.
Respect is the basis on which the Samurai conducts his actions. A samurai fights to defend a cause in which he believes, guided by consideration and sincerity. Respect the space and time of each one, maintaining integrity in all interactions. Fulfilling commitments is a way to honour the sacrifice, demonstrating the honesty and transparency that guide the samurai’s path.
Dedication is not only attention to detail.
Dedication does not depend on competition.
Dedication is not a matter of knowledge.
Dedication is what makes dreams come true. It is an invisible impetus that requires commitment and an unshakeable belief in what is pursued. Each step has a purpose, each movement is full of meaning. Dedication is investing time, energy, thoughts and feelings in the transformation of obstacles into opportunities. Dedication is a silent commitment that involves a consistent delivery to the goals defined by the Clan. With dedication, every little effort contributes to success: even on bad days.
Empathy is water: it adapts to any situation.
Empathy is the wind: it guides the falling leaf, taking it where it has to go.
Empathy is the sun that warms everyone: without distinction.
Like a samurai who feels the breeze before each movement, in B16 we practice active listening. This level of respect allows us to evolve while walking side by side with clients. Their problems become our problems. Empathy requires fully accepting different contexts and attitudes, allowing us to find ideas between the gaps on the walls imposed by society. Understanding (without judging) the origins of each name, brand, and personality brings us closer to our goal: guiding you in the next steps of this journey.
Courage is the flame that never goes out, even in the face of a storm.
Courage is the lightning that cuts through the sky, illuminating the path in the darkness.
Courage is a vast ocean, taking each wave with determination.
Courage is the rock that endures, unshakeable and resolute.
Courage is what motivates the samurai to do what needs to be done. Risking and innovating is an act of bravery, leaving the status quo and challenging the norms. Saying no when necessary reflects a firm decision: to face the fear of failing. Courage is the essence of altruism and determination. It is an escape from the banal and a search for new forms of expression.
Resilience is the ability to stand up after every fall, turning challenges into opportunities for growth.
Resilience is an exercise in humility, learning from mistakes, and refining with each one.
Resilience shapes each one’s ability to confront adversity: it instigates our creativity and takes us where we think we’re incapable.
Resilience is finding a way.
To be resilient means embracing change and finding new directions when the old ones disappear. It’s getting used to making mistakes, using them as tools for progress: there’s a future waiting, even if you can’t see it now. True strength lies in the ability to adapt, and focus on quality and communication: even when confronted with crises. Resilience is shaped by respect for the vulnerability and determination of each element of the Creative Clan.
Ambition is the horizon that elevates the imagination.
Ambition is the wind that pushes into the unknown.
Ambition is the sword ready for battle.
Ambition is the root that sustains the tree.
