Designer Outlet Algarve
GIVING VOICE TO THE ALGARVE’S NUMBER ONE FASHION DESTINATION
When searching for an identity, video can be the first step.
Working with B16 was a partnership marked by intention, creativity, and the ability to create real connection. From deeply human content to out-of-the-box marketing campaigns, we can always turn ideas into meaningful experiences. A relationship built on trust, consistency, a sense of responsibility, and above all, impact.
Célia Meira
Marketing Director
The Challenge:
Finding the identity of a newborn project, while promoting it.
Transforming events into a consistent brand language.
In 2017, with the opening of the Designer Outlet Algarve (DOA), Mar Shopping Algarve and IKEA, the largest commercial hub in southern Portugal was born in the municipality of Loulé. Despite international brands and a strong event schedule, DOA’s communication was fragmented.
The brand’s visual guidelines existed – based on an international identity – but the tone varied. Some pieces were promotional, others sought a more emotional approach without a clear link to digital channels or brand.
The challenge was to find a communicative tone through audiovisual production, adding coherence, valuing the space, events and people who give it life
The Solution:
Finding the space’s rhythm.
The first video produced (for the opening) immediately revealed the potential for a more dynamic and close to a real-life experience approach. The concern with the sustainability of the ecosystem and the immersion of the visitor in culture, detail and color, were the key factors.
The reaction of the Designer Outlet team was immediate. B16 received an execution schedule to produce content and drew up a strategy for using it on different communication channels.
Musical performances, interviews with guests, moments of animation and brand experiences were recorded, creating a consistent basis for the communication of the space and its one-of-a-kind qualities.
From events to digital storytelling.
Since 2017, content has been produced in different formats, adaptable to the various communication channels of DOA:
- teasers for events and activations;
- interviews with guests and those responsible for managing DOA;
- experimental short clips;
- promotional content;
- coverage of special initiatives.
In 2020, during the post-lockdown reopening period, B16 produced institutional content related to new security and sanitation measures for the space.
In the same year, a project was developed associated with the campaign Pink October, with interviews and informative content of prevention and support.
Achievements
videos produced
Coverage of events, campaigns and production of digital content, adapted to different formats and platforms.
filmed events
Recording of initiatives such as Late Night Shopping, activations, concerts and institutional moments, capturing the dynamics of the space in real context.
years of collaboration
Collaborating with DOA between 2017 and 2024, through different phases of the brand, in different types of production.
Definition of the audiovisual tone of the brand
Through video, a consistent language was established that helped structure DOA’s communication in its early years.
Coverage of key moments
Content production in crucial moments such as the inauguration, the first anniversary and the post-pandemic reopening, contributing to the construction of the space narrative.
THE SAMURAI
What was once their battle, now is History.
"The work developed for Designer Outlet Algarve has always motivated us! Events have always demanded a lot from us. It was interesting to see the evolution of their communication over the years and this is a concrete example of how samurai make a difference in the projects they are involved in. Two different samurai are two different results. In the shooting and in the editing. And this is evident in the final products. From 2017 to today, everything has changed: techniques, equipment, duration, rhythm, result from them. The evolution has been exponential."
Bruno Gabriel
Business Shogun
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