At B16 – The Creative Clan, we believe that great brands tell great stories. Few have a legacy as flavorful, human, and impactful as CACIAL. With that spirit in mind, in 2024 we began crafting a campaign to celebrate 2025 as the year CACIAL reaches its 60th anniversary – a cooperative that nourishes not just the country, but the heart of the Algarve community.
From our very first brainstorming sessions, we knew this campaign had to be special. It wasn’t just about marking a date – it was about bringing CACIAL’s story to life: a brand that grew alongside the Algarve, shaped consumption habits, bridged generations, and elevated local produce.
A Documentary That Puts Faces to Memory
At the heart of the campaign is a feature documentary rooted in CACIAL’s origins. We gathered testimonies from collaborators, partners, and figures central to its history. Every frame is designed to convey emotion, authenticity, and respect – not just for a brand’s trajectory, but for the people who built it.
This symbolic moment culminates on August 1, 2025, at 9 PM, with the official premiere of the documentary on CACIAL’s YouTube channel. A milestone shared with everyone who helped create this story, inside and outside the cooperative.
Strategic Content & Multi‑Channel Presence
The campaign is now in full swing, and it lives well beyond the screen. We developed an integrated digital strategy, including:
- Organic social media content
- Press releases picked up by regional and national outlets
- Newsletters tailored to stakeholders and partners
- A visual identity aligned with the brand’s core values: tradition, innovation, and proximity
We also introduced “Cacialda”, a custom AI-created character whose features evoke iconic faces of Portuguese culture. This persona brings warmth and character to content, featuring citrus-based recipes and a memorable connection with our audience.
We launched two editorial pillars:
- Suprasumo: A visual and educational series highlighting the health benefits of citrus fruit – accessible and health‑oriented in tone.
- “Não Há Sumo Sem Laranjas”: A thought‑provoking rubric addressing structural themes such as sustainability, climate change, water scarcity, and environmental impact on agriculture, underscoring CACIAL’s commitment to a responsible future for the sector.
These initiatives reflect an editorial strategy that balances institutional identity with an approachable, purposeful voice and a digital presence grounded in values.
An Emotional Legacy in Results
The campaign’s impact has exceeded expectations: not just in metrics, but in the gestures, shared words, and spontaneous reactions that reveal its deep resonance.
This project is more than a celebratory campaign, it’s a reflection of a longstanding bond, of a place with memory, and of a brand woven into daily life. And that connection is tangible, in how people respond, comment, and engage.
Being deeply involved in this campaign, shaping strategy, creating content, guiding each detail, has been an honor. There’s genuine pride in seeing that care translate into meaningful connections with those who follow the brand.
At B16, we believe a campaign’s true impact lies in the emotion it evokes. Celebrating CACIAL’s 60 years has been a privilege -for all of us involved – and a demonstration of what proximity, consistency, creativity, and clarity of purpose can build.
