The OFFF Festival in Barcelona is killing me. It’s killing my ability to deal with the day-to-day life. It’s killing my fantasy of feeling like I have control over anything.
“I’m going to close the company” – or at least, that’s the feeling I’ve always had since I’ve been to the OFFF Festival in Barcelona. There are so many examples, careers, life stories that leave their mark and transform us.
There are so many artists, professionals in the field, agencies, success stories, new developments, unimaginable magnitudes of hours spent in the laboratory so that in a single second, a fleeting magic can be seen in the eyes of those who scroll down.
Our work area is eternal when it is done with care. It is a legacy. It is magic. It is history. And the OFFF Festival thrives on inviting people who share this same process with us.
“I’m going to close the company” because there were many speakers who impressed me this year. There were many who impacted me, made me think, imagine, plan.
My highlights and preferences this year are: DixonBaxi, Mr. Bingo, Anna Ginsburg, Brosmind (number 1), Yuko Shimizu, Musketon (impressive) and PichiAvo!
But it was my team, once again, who stood out during these 5 days. Both in good and bad times, OFFF kept us united, motivated, interested, committed.
“I’m going to close the company” is the feeling that invades me. Because there are things that I can’t correct, change or alter. Because there are aspects that are no longer within my reach. Because my business is always different from what the guest speakers at that festival say.
Nothing is easy in this life. Being an entrepreneur is not easy. Being an innovator is not easy. Leaving a legacy is not easy. And these handpicked people/companies/artists/institutions know it. They have made this deafening path of success!
DixonBaxi, Samar Maakaroun, Mr. Bingo, Boldtron, Hadrien Châtelet, Eloise Rouet, Javier Jaén, Anna Ginsburg, Brosmind, Philip Lück, Aixsponza, Danae Grosset, Mat Voyce, Caserne, Studio Lucas Hesse, Antfood, Filipe Carvalho, Claire Blyth, Summa Branding, Ada Zielinska, Nick Liefhebber, Pokras Lampas, Lauren Hartstone, Cris Busquetes, Ines Alpha, Niceaunties, Marina Willer, Dollins, Digital Kitchen, Domien De Witte, Marshmallow Laser Feast, Joe Pérez & Kelly Korzun, Emily Bisset & Robert Hranitzky, Yuko Shimizu, Yippiehey, Hub Montreal, Hato, Melt, Baxter & Bailey, Christa Jarrold, Apostolos Roussas, Eva Cremers, Baugasm, Brenda McGetrick & Majed Ai Mansoori, Julia Hoffman, Domestic Data Streamers, Musketon, Territory Studio, Ouchhh, Field.io, Bienal, Nathalie Van Sasse Van Ysselt, PichiAvo, Paulo Trillo, Alex Center, Jonas Borgstrom, Benjamin Sugar, Paul Esteves, Alexa Sirbu & Stephan Helbing, Simon Holmedal, Dan Yargici, Andreas Barden & Lukas Muller, Moriz Schwind, Ed+Tin, Yan Paul & Will MacNeil, among others…
Exhibitions, video mapping, sales, artists, brands, stands, people, creative lunches, parties, moments, creativity exploding in so many places, with so many people, with so much magic.
And Barcelona, of course.
By bike, on foot, by metro, by bus… It always seems like too little!
Smiling, crying, with hugs, looks, intense feelings of the most varied nature… that’s how teams are made.
“I’m going to close the company”… the amount of processes, systems, tasks, functions, mechanisms that I want to change within the company… always makes me think the same thing.
But the truth is, I’m not going to close anything! Just the front door because today is too late. Tomorrow I’ll certainly return with much more desire to experiment, test, invent, design, materialize, conceptualize, energize…
Oh, and I’m going to paint drawings! And I’m going to play games, and I’m going to build things, and play… because beautiful things emerge from this experimentation. The kind that we know how to do.
See you soon OFFF!
