At B16 – The Creative Clan, the creative trash bin holds 50 liters. It’s large, sits at the center of the room, and fills up quickly. Not with failures, but with ideas left along the way.

Some end up there because the world is already saturated with centuries of creation. Others are held back by bureaucracy, budgets, or procedural constraints that keep them from ever seeing daylight. And then there are those born brilliant, but forced to bend to a client’s taste or the realities of the market.

But here is what truly matters: every idea resting in that bin still carries value. Because, as we all know, “nothing is lost, (…), everything is transformed.” Sometimes a leftover spark is reborn in another project. Other times, it simply reminds us that we are made of this singular ability – the ability to imagine what does not yet exist.

This is what distinguishes us from machines, and why we take pride in our 50-liter trash bin. It is not merely a receptacle for discards. It is a quiet manifesto that creativity – even when it never sees the light of day – remains B16’s greatest asset.